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About Us

Who are We

DEJ Kids was founded by myself, Deonette, who lives in the beautiful city of Omokoroa (Bay of Plenty, New Zealand) together with my husband Scott and our 6 year old son Declan.

Declan is my inspiration for setting up the store. He started attending daycare when he turned one after I returned part-time to my professional career. At the time I purchased a Bento Lunchbox which I thought was great as it enabled me to easily pack him a wide variety of food including sandwiches, fruit, snacks and yogurt in one lunchbox. About a year later there was a story in the news regarding bento lunchboxes which were found to have grown mould behind the “sealed” inner lid. We immediately checked our lunchbox by cutting out the silicone inner seal and were disgusted to find that it had started to grow black mould.

I still loved the idea and the easiness of using a Bento Lunchbox and went in  search for an alternative that was safe to use. At the time I was not able to find any Bento Lunchboxes that came with all removable parts including the inner seal lid and therefore sourced and imported a few for personal use and also for friends and family. They were such a hit due to the large size, quality and sturdy design and materials and also all the parts being removable that I got requests for importing more colours. This is how our business started as we decided to import them in bulk and make them available for purchase in New Zealand and Australia.

Following this we expanded our product range to also include other food accessories as well as baby bags and other baby essential products.


DEJ Kids’s Mission

Our mission is to maintain 100% customer satisfaction by providing all of our customers with the following:

  • A range of the Highest Quality Kids Products.
  • Customer Centric Support that is fast, friendly and efficient.
  • Easy Returns with our 30-DAY Refund Policy on all new and unused products.
  • And of course… Affordable Prices!

 We are proud and grateful to be able to support KidsCan with the amazing work that they do by donating 10% of our profits to their cause. 

Why Choose DEj KidS

When you shop with us, you’ll see the DEj KidS difference. We are focused on finding products that are made from highest quality materials and offering those products at prices that have been slashed as low as we can to ensure that you get a great deal.

One of our most popular products, our leakproof Bento Lunchboxes are a fantastic example of this and they are, for their large size and latest quality & design technology, the cheapest on the market! We are proud to be able to say that we have maintained 100% 5 star reviews on these after selling hundreds of them since we started in December 2018. 

We strive to maintain 100% customer satisfaction and offer a 30 day refund policy for unused items. We also offer a replacement guarantee for products with manufacturing defects which generally come to light within the first few months of use however will be considered up to 6 months on a case by case basis and depending on the type of product.

If you have any questions or comments please contact us via our website or email us at info@dejkids.com and we will reply to you ASAP.

Buy from us today, and experience the DEj KidS difference!

Thank you for supporting our Business.

DEj KidS Family